Monday, 22 February 2016
Making notes
The business of film
-6 million types of producers
-producer finds material.
-Film is like a start up business
-Some film companies start-up dramatically successful that they become businesses themselves.
e.g. Harry Potter
-Film industry-high risk high return
except for sequels
-American studios want to make films that can be targeted worldwide.
-Independent British films want to make the film and see where they can distribute it from there.
-There's no British film industry- Hollywood have their share.
-screenwriters are important
-cheaper not to make it
-films driven by their casting
- stars sells features
-take long to produce a movie from an idea
-film makers grows like artist but have to think business like.
Getting to the screen:
-what the size of the audience?
-risk of the film industry
-audiences-emotionally engaging characters-however, now want to enjoy film.
-american industry look for franchises
-82% of film makers who make a feature film never make one again in the next 10 years.
-independent British company find it harder to distribute.
Business of showing:
-opening weekend where movies are made or lost
-Monday morning numbers come in-which movies had more viewing figures?
-marketing a film-quite expensive
-money goes towards paying off costs and investing
-create an event that cannot be missed. However, all distributors for different films are doing same.
-if a film offers something different it will work.
-the trailer is an art form all on its own
Voice-overs to orchestra music
Different decades have different traits of presenting a trailer.
Tells you who is in it
-deducting all sales-rather losing money than making money.
-marketing costs-film in the red
-Cannot look at box office figures before making the film and judge whether it is profitable.
-box office figures used to advertise and promote a film.
-american industry-establish the licensing of the movie
-UK share-70% box office to world its 50%
-Niche its hard to break out of
-last 10 years-'windows of release'
films shown in America to UK-quick
off the cinema too
do one big marketing-cinemas are against that
Amazon Prime, Netflix, etc.
-quality of television distribution so much better than movies.
cinema attendance and tickets decline as a result of this
solution- improve experience
-movies are really hard to make
-British companies do not compete with Hollywood, but aim is to make a film unique
-simultaneous distribution
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