Gender-the state of being male or female (typically used with reference to social and cultural differences rather than biological ones).
Mediation-the fact that any representation is not a reflection of reality but someone's version of it.
Stereotype-a widely held but fixed and oversimplified image or idea of a particular type of person or thing.
Archetypes/ archetypal-the original pattern or model of which all things of the same type are representations or copies : prototype
Hegemonic norms-The processes by which dominant culture maintains its dominant position: for example, the use of institutions to formalize power; the employment of a bureaucracy to make power seem abstract (and, therefore, not attached to any one individual); the inculcation of the populace in the ideals of the hegemonic group through education, advertising, publication, etc.; the mobilization of a police force as well as military personnel to subdue opposition.
Male gaze – Laura Mulvey-The male gaze is a concept coined by feminist film critic Laura Mulvey. It refers to the way visual arts are structured around a masculine viewer. It describes the tendency in visual culture to depict the world and women from a masculine point of view and in terms of men's attitudes.
Marjorie Ferguson- These are theories in which Marjorie Ferguson came up with based on the facial expressions:
The chocolate box:this facial expression expresses innocence and kindness through a friendly warm smile.
The invitational:this shows mischief and mystery in which the model faces away with a slight smile.
The super-smiler:Has an arrogant attitude through a toothy smile.
The romantic/sexual:there is no smile, mainly two people. Emphasises availability.
David gauntlett-is a sociologist and media theorist.His earlier work concerned contemporary media audiences, and has moved towards a focus on the everyday making and sharing of digital media and social media, and the role of such media in self-identity and self-expression.
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