Production
Producer-main person
Scripts a blueprint for the director.
Beginning, middle and end.- for a film.
Rely on combination of instincts and knowledge of the market place.
Script needs rewriting and re-polishing before it is final.
Investing in the film:
TV channels
Regional
In terms of UK film.
Having the right team.
Cinematography right hand for director.
Budget-finances of the film.
Above and below the line costs.
Above line-creative side
Above the line cast and crew:
Producer, director, writer and main cast.
Audience
Producer have a very defined audience
What type of cinema?
Who we making this for?
Already producers thinking how the film will be marketed in the production process.
What time of the year to show the film?
E.g. Horror film on Halloween-October.
American film industry think differently.
Distribution- the role of the distributor.
Who would want to see the film?
Why would they want to see the film?
How could they be persuaded to see the film?
Films are ranged from blockbusters to smaller independent films.
Formulate yes or no on the film they are going to see- the audience.
USP of a film? What genre is the film?
When to release a film?
Animation picture for kids released in the school holidays.
Is there a similar film released on that day?
Change release date if competition is on that same date.
Certain franchises made with release date in mind.e.g. Da Vinci code and Spiderman.
Similar film released on that day competing for the same audience?
Research
Best possible film.
Best possible marketing.
Doing questionnaires
Hunt down for people of that audience and get them to watch the film.
Set appropriate budget for box office.
Marketing
How are they going to sell their film?
Advertising- paying for it. Cost of producing adverts.
Third party promotion.
Media promotion
Big name actor for premiere.
Where an audience may see your advertising.
How to communicate with the audience?
Distribution- the campaign
Distributor needs to create a marketing campaign so that they can sell their film over their competitor.
Trailer most important element.
Synergy promotes the film:
Teaser trailers
Trailer
Poster
Premiere
Font has to be identifiable.
The poster
Sell genre, concept, content of the film.
Poster teases.
Public aware that film is coming.
Hit a wide audience.
Bus shelters
Buses
Trailer
Most effective advertising. Generally first exposure of what audience is going to see in cinema.
Overall concept portrayed.
Teaser trailer.
Main trailer
After film has come out on cinema.
Copies bridges gaps between scenes.
Captions, voiceovers.
Depend on mood and tone of the film.
Captions usually used in horror and voiceovers for comedy.
Trailer
Foreign language- in English
Does not tell audience is in different language. - house of flying daggers.
Reach audience at home using TV spots.
30 seconds
Film title
Who is in it?
Vey clear in the message
Viral campaign
video
quiz
share it with people
PR and press
Free editorial space.
Creative advertising
Magazine- reviews
News
Important-How many reviews has the film had?
As marketing develops, distributor needs to know how aware the audience are of the film.
word of mouth
Friends
Vast screening programme-people to watch film in advance so people tell friends about it.
PR would manipulate by making people talk about the film in public places.
Opening weekend
3 day figure
Your film has to make more money than any other film in that cinema.
Make or break
Exhibition
Fate rests in hands of exhibitor
Multiplex cinema
1st multiplex cinema opened in Milton Keynes
Upgrading cinema experience
About where cinemas are located
Good parking/access
Which films?
Identify audience to serve them
Catering to different groups
Where cinemas are located?
Out of town?
Audience live?
Are films played in the right cinema?
Cinemas?
Screenings?
Performance?
Sound?
Audience
Have to understand audience/customers
Do detailed analysis
Snapshot of each cinema in the country
What cinema has the largest population? What doesn't?
Email-sign up to cinema
Other events at cinema to attract audience
Create environment where they can drink coffee, wine and stay after the film has finished.
Easy business
Which cinema to go to?
Transport?
Old/new cinema
Qualitative issue
Do audience choose particular film or cinema?
Digital camera
Exhibitor not frightened to new technology- embrace it.
Films can be downloaded
3D- immersive experience
Make an event around the film
People want to get away from home
Parents get time out from kids and vice versa.
Cinema social experience- experience an event with other like minded people.
Piracy
Downloaded
Streamed
Piracy affects production
Piracy affects distribution
British filmmakers vulnerable
Costs film industry millions
Affects jobs
Gives criminals money
Piracy erodes revenue to the studios
Loss of £1million from box office
Costly business-film industry
Need revenue to pay costs
Smaller parties affected more
A changing problem
Piracy on the internet- new generation
Distributing
Selling
Using computers more to copy.
Broadband- share to other people- quicker
Consequences
Biggest budget films not affected
Counterfeit dvd taking money away from people working on the film.
Workers are not getting paid. Workers leave
Audience affected by poor quality film
Financers and producers less making films
British industry then does smaller
Film industry big work force
Affects future generations as industry get smaller.
