Rewrite of institutions essay: Discuss the issues raised by media ownership in contemporary media practice.

Discuss the issues raised by media ownership in contemporary media practice.

Media ownership is an organisation or individuals that has control over the mass media in which issues that are raised in contemporary media practice suggests that British independent companies such as ‘Marv Films’ may find it particularly difficult to produce their films in the production process as Marv films budget for the film ‘Kingsman: the secret service’ (Vaughn, 2015) was $81million compared to Universal studios ‘Jurassic world’ (Trevorrow, 2015) with a budget of $150million. This highlights that Universal studios are able to afford more as the film industry is expensive in which Jurassic world was able to achieve a box office of $1.670billion in comparison with Kingsman: the secret service in which their box office was $46million. However, it could be argued that British independent films tend to be more unique than Hollywood blockbusters as Jurassic world is based on an original idea formed as a sequel from Jurassic park whereas Kingsman: the secret service is based on pre-existing content, which was based on a comic spy book by Mark Millar and Dave gibbons. Although shown by the box office figures, there is also the target audience to be taken into consideration as Universal Studios target their films at younger audience aged below 12 such as ...whereas Marv films target their films at mature audiences ranging from 12 and up, films such as Kick ass (Vaughn,2012) in which Marv films would find it difficult to distribute their film compared to Universal Studios as Marv films is an independent company that would need enough money to distribute the film and that it is harder to market their film to its target audience in comparison with Jurassic world.

However, there is also the target audience of the film to consider as Universal studios are mainly aimed at younger target audiences below the age of 12 in which Universal studios are able to produce and distribute their film easily as marketing their film through synergy and cross media convergence has allowed them to communicate their film through to their target audience in the form of merchandise and an interactive website to promote the film. The issue raised could suggest that these are typical ways to promote a film in which Marv films was able to promote their film Kingsman: the secret service by introducing a clothing line based on the costumes worn in the film. However, it could be argued that as new technology is becoming more advanced they would need more ways to promote the film such as through social media and using more of cross media convergence to promote the film such as when Jurassic world promoted their film by bringing out a video game ‘Jurassic world LEGO.’ This was a suitable product to promote the film as this allowed Universal Studios to aim their film at their target audience as younger audiences are more likely to play these types of video games. However, this could be the reason why Kingsman: the secret service did not do as well as Jurassic world as Marv films are mainly aimed at older audiences compared to Universal studios in which it is difficult for Marv films to use synergy and cross media convergence to attract their target audience to their film. 

However, Kingsman: the secret service was able to transfer from the distribution process to the exhibition process quicker than Jurassic world in which Kingsman: the secret service was put onto Blu-ray and DVD on 15 May 2015 whereas Jurassic world was put onto Blu-ray and DVD on October 20, 2015. Also, Kingsman: the secret service was put onto the sky store to be purchased by users in which the film could also be viewed on sky movies. Kingsman: the secret service was advertised more on their Blu-ray and DVD in comparison with Jurassic world as there is only small clips of Jurassic world shown on the sky store advertisement whereas Kingsman: the secret service was specially advertised for their DVD and Blu-ray. This suggests that as users of sky store are older, they would be the perfect target audience to aim the film at as this allows Marv films to communicate their product to their target audience. However, Jurassic world has done better in terms of the Blu-ray and DVD as they were claimed to be the second-highest selling video of the year in the UK, selling 1.05 million copies since its release. It was the third highest-selling DVD and the second highest-selling Blu-ray in the country as it sold nearly $3 million Blu-ray and DVD units in its first week.

Doc Martin rewrite essay

In this essay I will be representing regional identity through camera, sound, editing and mise-en-scene. 

In the beginning of the clip there is a panning shot as the protagonist 'Doc Martin' and a female character talk in which the audience hears the diegetic sound of dialogue between the two characters in which there is a shot reverse shot. 

In the next scene, the audience hears the diegetic sound of laughing in which there is a pan from the sink to a mid-shot of the plumber, which the laughing emphasises that the plumber does not take his job seriously. The audience then hears the diegetic sound of dialogue in which the pace of the shot of the plumbers is slow to emphasise the use of metaphors such as "go with the flow" in which the mid-shot of Doc Martin is also slow to emphasise his confusion of the two plumbers idiolect and their way of doing things as Doc Martin is from London and has an upper class status, which is highlighted bu his smart attire of wearing a suit compared to the two plumbers in which their attire signifies lower class and them working low paid jobs, which emphasises that they are less educated than doc Martin, which puts Doc Martin in a hegemonic perspective. This is seen as a representational issue of regional identity as Doc Martin is seen as being a hierarchy in the community because of his status and the place that he is from. 

In the next shot, there is a close up of a clock being taken out of a box in which the audience hears the diegetic sound of happy, upbeat score, which emphasises the scene to be comical. The clock is symbolic to 'time being of the essence' as Doc Martin is used to working around the clock and the fact that time seems to be slower than in London, which this is a representational issue of regional identity. The camera angles are canted to emphasise Doc Martin's movements being quite frantic as he wants to settle quickly in this new environment in which this foreshadows to a mid-shot of a dog jumping through the window in which the shots are fast paced to emphasise Doc Martin getting rid of the dog, which highlights the fact that he would not be getting used to this new environment that he is placed with. This is also emphasised as there is a tilt upwards to a point of view shot of a group of female characters dressed in cheap inappropriate clothing, highlighting that they are careless with their appearance compared to Doc Martin in which this is a representational issue of regional identity as this suggests that the area they are situated in highlights that the young females are careless with their appearance. 

In the next shot there is a long shot of Doc Martin exchanging the sound of diegetic dialogue with the two plumbers in which the pace of the shots with the plumbers is slow paced; emphasisng that life is more relaxed in their town. The plumbers are still relaxed as the water pipe bursts in which Doc Martin becomes frantic as the use of continuity editing emphasises the fast pace of the shots in which the audience hears the diegetic sound of the phone ringing and the diegetic sound of dialogue in which there is a mid-shot; emphasising Doc Martin's facial expression of being angry as he tries to handle the chaos in which a chaotic environment is what he is used to. There is a zoom in on the dog in which the sound of diegetic low orchestral score emphasises that he has had enough of the day. 

In the next scene there is a tracking shot as Doc Martin is walking the dog in which the audience can hear the non-diegetic sound of happy, upbeat score; emphasisng the scene to be comical.

There is a pan as Doc Martin walk's into the police station in which there is a tilt upwards from a vacuum to the policeman; emphasisng that there is not that much that goes on in that town in which there is a shot reverse shot as the diegetic sound of dialogue exchanges between the characters. 

There is a long shot of a female character in which the diegetic sound of score stops in which the audience hears the diegetic sound if dialogue is exchanged between her and Doc Martin, which emphasises that Doc Martin is being more respectful to her as her idiolect is equivalent to Doc Martin.  

Discuss the issues raised by media ownership in contemporary media practice.

Discuss the issues raised by media ownership in contemporary media practice.

Media ownership is an organisation or individuals that has control over the mass media in which issues that are raised in contemporary media practice suggests that British independent companies such as ‘Marv Films’ may find it particularly difficult to produce their films in the production process as Marv films budget for the film ‘Kingsman: the secret service’ (Vaughn, 2015) was $81million compared to Universal studios ‘Jurassic world’ (Trevorrow, 2015) with a budget of $150million. This highlights that Universal studios are able to afford more as the film industry is expensive in which Jurassic world was able to achieve a box office of $1.670billion in comparison with Kingsman: the secret service in which their box office was $46million. However, it could be argued that British independent films tend to be more unique than Hollywood blockbusters as Jurassic world is based on an original idea formed as a sequel from Jurassic park whereas Kingsman: the secret service is based on pre-existing content, which was based on a comic spy book by Mark Millar and Dave gibbons. Although shown by the box office figures, there is also the target audience to be taken into consideration as Universal Studios target their films at younger audience aged below 12 such as ...whereas Marv films target their films at mature audiences ranging from 12 and up, films such as Kick ass (Vaughn,2012) in which Marv films would find it difficult to distribute their film compared to Universal Studios as Marv films is an independent company that would need enough money to distribute the film and that it is harder to market their film to its target audience in comparison with Jurassic world.

However, there is also the target audience of the film to consider as Universal studios are mainly aimed at younger target audiences below the age of 12 in which Universal studios are able to produce and distribute their film easily as marketing their film through synergy and cross media convergence has allowed them to communicate their film through to their target audience in the form of merchandise and an interactive website to promote the film. The issue raised could suggest that these are typical ways to promote a film in which Marv films was able to promote their film Kingsman: the secret service by introducing a clothing line based on the costumes worn in the film. However, it could be argued that as new technology is becoming more advanced they would need more ways to promote the film such as through social media and using more of cross media convergence to promote the film such as when Jurassic world promoted their film by bringing out a video game ‘Jurassic world LEGO.’ This was a suitable product to promote the film as this allowed Universal Studios to aim their film at their target audience as younger audiences are more likely to play these types of video games. However, this could be the reason why Kingsman: the secret service did not do as well as Jurassic world as Marv films are mainly aimed at older audiences compared to Universal studios in which it is difficult for Marv films to use synergy and cross media convergence to attract their target audience to their film. 

However, Kingsman: the secret service was able to transfer from the distribution process to the exhibition process quicker than Jurassic world in which Kingsman: the secret service was put onto Blu-ray and DVD on 15 May 2015 whereas Jurassic world was put onto Blu-ray and DVD on October 20, 2015. Also, Kingsman: the secret service was put onto the sky store to be purchased by users in which the film could also be viewed on sky movies. Kingsman: the secret service was advertised more on their Blu-ray and DVD in comparison with Jurassic world as there is only small clips of Jurassic world shown on the sky store advertisement whereas Kingsman: the secret service was specially advertised for their DVD and Blu-ray. This suggests that as users of sky store are older, they would be the perfect target audience to aim the film at as this allows Marv films to communicate their product to their target audience. However, Jurassic world has done better in terms of the Blu-ray and DVD as they were claimed to be the second-highest selling video of the year in the UK, selling 1.05 million copies since its release. It was the third highest-selling DVD and the second highest-selling Blu-ray in the country as it sold nearly $3 million Blu-ray and DVD units in its first week.